The article, “Fiat’s ‘share the road’ campaign hits the papers,” by Jonathon Harker on BikeBiz.com states:
‘We’re not suggesting cuddles at traffic lights, just a little understanding’
British Cycling’s official vehicle supplier Fiat has launched its ‘share the road’ campaign, using Olympic cyclists.
Announced at the start of the year, Fiat’s campaign – aimed at tackling the divide between cyclists and motorists on the road – has now hit the mainstream press (including the back cover of today’s Metro – see the full ad below).
The advert blurb reads: “We think motorists and cyclists can get along. We’re not suggesting cuddles at the traffic lights, just a little understanding. After all, most cyclists also own a car and vice-versa.
Check out the full article here.