Come on into the shop and check it out.
Shot over three days, two days in the studio and one day on the streets of Milwaukee, this vid showcases our 2012 collection. Need inspiration for an upcoming build just let it roll, or pause to admire each build.
Each set up was photographed, edited and produced by Peter DiAntoni of COG Magazine. The entire video is composed of still shots– from the images in the studio to those on the road. Meticulous set up was required as each part was switched out without moving the bike. Not an easy feat given the hundreds of shots required.
Special thanks to Milwaukee Bicycle Co. and State Bicycle Co. for donating bikes for this shoot; Ben’s Cycle for providing studio space; and rider Dan Mueller.